Caused by Mass Media on the creation of the Children

The press, particularly television, influence childhood supplying opportunities for modeling and information-seeking outside relatives and school. Americans in all ages tend to spend more time watching television than any action other than sleeping. The typical American child has been estimated to view over 20, 000 television commercials per year independent of the commercial programming interspersed between them. In 2000, children two to five yo watched 40 hours of television 7 days and children six to eleven years old watched 50-60 hours per week. Thus the messages that television conveys a lot more represents the culture in which they appear but are also a corner of it.

Stereotypical behavior by males and females characterizes both children's tweaking adult's programming, as amply as commercials. For model, a study of Thursday morning children's programs learned that 68% of the principal characters were male which male characters engaged in additional activity than female correspondence. Boys thereby had greater opportunity to imitate same-sex models than girls. Also, women and men tended to appear extremely roles. Females were more often come in relationships with others such as friends or family, while males were often portrayed in roles separate from others or at bust your tail. In commercials, males were presented as more knowledgeable and females as more bewildered. Here we notice the familiar pattern of males seeming more essential, deserving of more intense curiosity, and more in command of themselves as well as the situation. Not surprisingly, both children and adults who watch more television are usually more aware of gender stereotypes, see themselves in more stereotypical terms and hold traditional attitudes toward men's and women's roles.

Magazine advertising has conveyed similar messages. Up until now, ads rarely showed ladies in working roles certainly not showed them as relief or professional. Several stereotypes together with women's roles occurred regularly

a. Women's place including the home
b. Women together not making important decisions
c. Women as dependent and looking for men's protection
d. Men if you wish to women as sex items, not as people.

Women generally were portrayed as grateful and diligent homemakers, beautiful and dependent social escorts, or most concerned in being blonde, thin, or having other physical characteristics they didn't possess.

Television has made some attempts to suit the reality of women in the workplace, but not without inconvenience. The Wall Street Journal seen in 1984 that, while most advertisers agreed simply because should no longer radiate mothers as dim-witted housewives going to please, they didn't know what should replace those think about. As a result, fewer commercials and valuables were showing married mothers the least bit and Dad was instructing the kids about the virtues in toothpaste, instant rice, etc etc. Television's stay-at-home mothers ended up replaced by single ladies, divorced women sharing houses. These changes suggest that television may contribute less to a possible formation and reinforcement of gender stereotypes than in the past. It has contributed mostly to gender stereotyping like this present-day parents, however, who are passing on what they have learned about male and female roles for their children.

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